Today we are seeing an increased frequency of tornadoes, record high temperatures, record low sea ice extent, devastating earthquakes, desertification, massive flooding, and severe droughts. And we are constantly warned of dramatic future scenarios with massive sea level rise, global water shortage, climate wars, and numerous climate refugees. But the fact is that personal experience with climate change and global warming is still rare in most parts of the world. For the vast majority climate change is still a distant event. This makes it difficult to evoke a sense of risk and fear.

A study conducted with more than 1,800 Britons, featured in the journal Nature Climate Change, showed that those people who had personally experienced and been affected by flooding were less uncertain about global warming, more concerned with global warming and more interested in reducing their energy use.

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